BTM Inc.
Behind the Music (BTM) is dedicated to amplifying purpose-driven music artists, innovators, and thought leaders through the power of storytelling, PR, and strategic digital marketing. We provide a dynamic platform that connects audiences to the artistry and journeys of musicians, brands, and companies—bringing their stories to life across digital spaces.
Our Services
Podcast
Join music media personality and BTM Inc. Founder Latoya Elle as she dives into raw, unfiltered conversations with Canada’s most talented emerging artists. Discover their music journeys, the obstacles they’ve conquered, and the real stories behind the highs and lows of breaking into the industry. From creative breakthroughs to industry insights, this podcast gives you an exclusive backstage pass into the world of rising musicians. Tune in and get inspired by the next wave of Canadian talent!
End-to-End PR
BTM Inc. delivers comprehensive End-to-End PR services designed to secure media coverage, elevate brand visibility, and foster strong industry relationships. From crafting compelling press releases and managing media outreach to executing full-scale PR campaigns, we handle every aspect of your public relations strategy. Whether you're launching a new creative purpose-driven project or building thought leadership, we tailor each campaign to deliver measurable results and lasting impact.
Digital Marketing
Our Strategic Content Management service helps brands manage content in this overwhelming digital landscape. BTM Inc. develops data-driven social media strategies, edits and refines compelling content, brainstorms ideas, and manages day-to-day posting across platforms like Instagram, LinkedIn, and X (formerly Twitter). We focus on increasing reach, and driving meaningful engagement that aligns with your business goals and your brand.
Beyond social strategy, BTM also creates cross-promotional marketing content in collaboration with music-related companies. These creative partnerships allow brands to expand their reach, build cultural relevance, and strengthen trust with diverse audiences through impactful, co-branded campaigns.
Client Review
“Latoya has been an integral part to my brand in helping me to expand my reach on social media. From here professionalism to her personality on and off the camera she has made every moment special. Her attention to detail is phenomenal. I can safely say my brand wouldn’t be what it is without her behind it every step of the way.” - OnMars Production
Contact us.
Interested in partnering, booking Latoya for a consultation, or have a general inquiry? Feel free to contact us—we’d love to connect.