Media Workshop

In today’s fast-moving music industry, a strong media presence is key to standing out, building your brand, and growing your audience. Behind the Music (BTM)’s Media Relations Artist Development Program is designed to help emerging and independent music artists build confidence, improve communication skills, and secure press coverage through strategic media training.

We offer quarterly in-person media workshops, providing artists with consistent, practical opportunities to prepare for interviews, connect with media professionals, and develop a compelling public image. This program also includes personalized media consultations and a custom PR package, tailored to meet artists where they are in their career journey.

Whether you're preparing for your first interview or looking to elevate your media game, our program helps you develop the tools to thrive in the spotlight.

During this workshop we will discuss the following:

Pitching to Media for Artists

• Identify Your Audience: Know who you're pitching to

• Craft a Compelling Pitch: Key elements for success

• Common Mistakes: What to avoid in media outreach

• Find Your Story: Make your story stand out

• Top Media Publications: Where to pitch your music

Press Kit Essentials

• Press Release & Bio Structure: What to include for maximum impact

• Media Outreach Tips: Dos & don'ts for effective communication

Practical Exercises

• Best Story Exercise: Identify your unique angle

• Media Prep: Practice answering questions with compelling stories

Meet Media Professionals

• Interact with Media Pros: Learn what makes a great pitch and interview